As a Graduate Assistant this fall 2018 and winter 2019, I am delighted to work with Anne-Laure Fayard, a professor at NYU who specializes in design thinking, on a service design project for Green City Force, an organization that has successfully set up a model that trains youth from the projects to pursue careers in the green economy. Happy to help an organization that supports future change-makers.
In service design (as well as UX Design) journey maps are used to show the user/customer/participant journey from touchpoint to touchpoint of the experience that the organization/company/service offers. In this case, we do not introduce a persona, but keep the journey map general, showing instead the groups of program participants who complete the Green City Force program.
The concept behind the colors is pretty straightforward. Green City Force’s green training initiatives help neighborhoods become more sustainable over time. This is shown through the green color permeating the blue composition from left to right, which represents the movement through time.
75% of the residents of NYCHA (NYC projects) who are between the ages of 18 and 24 are unemployed. The people behind GCF (CEO and founder Lisbeth Shepherd and her group) observed that these young people are potential future change-makers with untapped creativity that can be directed towards NYC’s green initiatives. GCF received funding from AmeriCorps to pay these motivated young people while they receive training in sustainability and serve their NYCHA communities. The program is very successful and the organization is thrilled that Anne-Laure Fayard and I teamed up to work with them to codify and illustrate their organizational and service models through journey maps, ecosystem maps, and other future codifications. The promise of such work is that, once described and recorded, it can be recreated in other cities, helping our ecology and our communities to thrive and teaching young people green economy and leadership skills.
The next steps are to create this type of infographic for the Green City Force website and create a touch-point map.
Some previous iterations and sketches can be seen below.