Please see more work on &Then here for now.
This is a recent rebrand and campaign for the Direct Marketing Association's annual conference, &THEN.
See the "Small Style Guide for a BIG Event" Here
Our team at concepted several promotional campaigns for &THEN. These are: "It's like" ("Being a Marketer at &THEN is like being a music nerd in a record shop", "product" ("&THEN cures marketing dysfunction"), "great minds coming together at &THEN", and finally the "profile of a marketer/designer/leader" campaign (see examples).
These are multifaceted campaigns that target marketers who are interested in gaining new industry knowledge, finding their strengths, and being more creative in their area of expertise. “Marketing that doesn’t feel like marketing” is a humanizing approach that takes the “predictable” and “corporate” out of marketing.
The &THEN Conference website
Creative Director: Bemnet Yemesgen
Copywriter: Bill Zimmer
Font inspiration for the sketch: Macula, the Impossible Font