My process is outlined in this User Experience Portfolio.
Think Local is a theoretical service that alerts you when important local decisions are made. It encourages attending community meetings with friends and keeps you in the loop of local issues you care about.
Think Local is a digital product/service for improving civic engagement. The idea was sparked by the North Dakota pipeline incident. I reimagined what the scenario would be like for a Brooklyn neighborhood and how engaged citizens would congregate, educate themselves on the topic, and voice their concerns at city council meetings before it was too late. Research shows citizens, no matter how busy, can handle more engagement with local politics as long as they are provided a well-designed system to operate in and enjoy.
Please take a look at the InVision prototype
Presentation in PDF can be found here
I created illustrations, which were animated by Josiah Kruse, a developer at the Freelancers Union. To see it in action, go to "What is HIVES?" band at the bottom of the HIVES page.
Illustrations and art direction: myself
Front end engineering and animations: Josiah Kruse
Serving as visual and interaction designer on this project, I was excited to work with the technology team at Freelancers Union to redesign the website's user experience. Inspired by Google's material design aesthetic and service design principles for social innovation, we created an elegant and easy-to-use tool that independent workers can use to connect to one another, find work, and apply for benefits.
Excited to learn that the website I created the UX and Visual design for has been featured on Everycation's 100 Top Non Profit Websites of 2016.
Freelancers Union is a organization that advocates for independent workers and their education in their fields. This website is a great example of how to take a familiar interface, but keep it from being stale and boring.
Their use of angles is, although possibly over-ambitious, is just an example of the many ways to freshen up a less than original design. A lot of the images and icons on the site do a great job to illustrate the fun and spontaneous mood that the mission of the organization suggests.
This is a rebrand and campaign for the Direct Marketing Association's annual conference, &THEN.
See the "Small Style Guide for a BIG Event" Here
Our team at concepted several promotional campaigns for &THEN. These are: "It's like" ("Being a Marketer at &THEN is like being a music nerd in a record shop", "product" ("&THEN cures marketing dysfunction"), "great minds coming together at &THEN", and finally the "profile of a marketer/designer/leader" campaign (see examples).
These are multifaceted campaigns that target marketers who are interested in gaining new industry knowledge, finding their strengths, and being more creative in their area of expertise. “Marketing that doesn’t feel like marketing” is a humanizing approach that takes the “predictable” and “corporate” out of marketing.
The &THEN Conference website
Creative Director: Bemnet Yemesgen
Copywriter: Bill Zimmer
Font inspiration for the sketch: Macula, the Impossible Font
I was excited to participate in the Global Service Design Jam last year. I worked with an amazing team to create a theoretical service that would make it easier for those who are interested in helping Syrian refugees act on their intentions. It was fun and a great way to flex the creative muscle. We are working to make this project a reality.
The project our team at Global Service Jam prototyped is called Slact (though we think the name should change to something less tongue-in-cheek since this name trivializes donating from the comfort of the internet. We are thinking naming it NowYouCan). It is an widget that pulls in tasks or donation opportunities from IRC, UNICEF, Kiron University, and other organizations in Lebanon, Turkey, and Europe. This widget will be embedded after articles about Syria. Our research shows that people are most empathetic toward refugees after reading about them or watching a video.
We believe giving people several options for channeling their inclinations to help others would foster a sense of agency. a platform that tracks, visualizes, and rewards people's impact within their social network is the key to a sustainable donation practice.
Tasks pulled in for US users will be mainly monetary but the app/widget's features - it's transparency in how long tasks take and the 'view your impact' visualizations - will create delight in donating money.
For Lebanon, Europe, and Turkey tasks have an even bigger opportunity to be social.
- A school in Turkey can provide a workshop where kids can learn something new together from an equal playing field. The teachers from the school invite their friends to host workshop. It becomes an event where adults bond and network while providing value to the kids.
- For young adults in Universties, this could be bike trip that they would have been taking in cycling club but this time it's also with refugees their age.
- A group of Turkish students learning English has a club where they practice english. They invite refugees to this club and help them learn English too. This is mutually beneficial because everyone gets to practice skills while hanging out with friends.
Social network feature that rewards continual use
For those who donate only, there is an option to sign in, create an account, and connect with likeminded people in your area (location based social discussion board, feed, links with Facebook). Engagement builds is what our team found and people tend to help more when others can see and appreciate their efforts.
Sustainability model - "Karma"
The social network (mentioned above) that connects likeminded people will help sustain the practice of giving. In addition, we are considering partnering with organizations like Amazon. For every x number of dollars/points the platform user spends they can apply towards fulfilling their own needs.
For US users especially, it will be important to create mutually beneficial partnerships with news organizations that would want to feature the widget in the middle or at the end of their articles. Organizations under considerations are: Aljazeera, Huffington Post, and Washington Post.
- Readers have been asking how they can help (a friend of mine who works at New York Times mentioned that readers often write in to ask how they can help after reading one of your articles).
- The widget's "spread awareness" option would increase article shares and impressions.
A quick poster for an art collaboration, an Art and Music event in Baltimore following the police violence instigated riots in 2015.
"The message: #thisisbaltimore wants to show that Baltimore has a beautiful side" as well as provide a forum for discussion and an outlet for expression in light of current events.
#ThisIsBaltimore #BaltimoreUprising #PovertyIsViolence #DemilitarizeThePolice
While at Travel Channel I pioneered the in-house creation of mini sites, which were sent to TV critics in order to promote shows. This is my favorite out of many more I have created.