This project is not about the environment. Well, it is tangentially. The Great Pacific garbage patch caught my eye or, I should say, ear, because it sounded both formidable and comical at the same time. I'm using it as a metaphor for chaos and accumulation of discarded ideas in general. It's about garbage.
Asking people to fill out their own name suggestions for the Great Pacific garbage patch/ trash vortex is a way to engage their creativity.